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      Articles & Insights

      Articles tagged as Brandstrategy

      Chiikawa in Hong Kong: How a Cute Character Became Big Business
      Chiikawa in Hong Kong: How a Cute Character Became Big Business

      3 minute read

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      24 Jul 2025

      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?
      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?

      2 minute read

      Sophie Li

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      05 Dec 2024

      Latest Articles & Insights

      News & Cases from China: July & August 2025

      8 minute read

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      01 Oct 2025

      UAE: TMO meets to discuss Regulation of Trade Mark Registration Agents

      3 minute read

      Mona Saleh

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      29 Sep 2025

      Bridging the Real and the Virtual: Trade Mark Protection in Metaverse in China

      5 minute read

      Melanie Zhu

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      29 Sep 2025

      Data Localisation and Transfer Issues in Southeast Asia
      What Businesses Need to Know

      12 minute read

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      26 Sep 2025

      Practical Q&A | Addressing Challenges in Recognition of Well-Known Trademarks

      10 minute read

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      26 Sep 2025

      China: Negative Conclusions in Patent Evaluation Reports No Longer a Barrier
      Supreme People's Court’s 2025 Judicial Interpretation Reshapes the Enforcement Landscape

      8 minute read

      Li Mi

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      25 Sep 2025

      Qatar Trade Mark Office Update – Clarification on Nice Classification System

      1 minute read

      Mona Saleh

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      25 Sep 2025

      泰国出台六项战略完善知识产权框架、推动创新与促进贸易

      1 minute read

      Norasak Sinhaseni

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      23 Sep 2025

      欧盟 - 东盟研讨会：外观设计与商标保护领域的最新关键动态

      1 minute read

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      23 Sep 2025

      2025 年《欧洲无障碍法案》：为何其影响遍及全球企业

      1 minute read

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      23 Sep 2025

      多么近似是 “近似度过高”？解读泰国商标 “近似 / 不近似” 认定

      1 minute read

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      23 Sep 2025

      最新消息：指定泰国的国际商标发放电子证书事宜

      1 minute read

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      23 Sep 2025