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      Articles & Insights

      Articles tagged as Brandstrategy

      Chiikawa in Hong Kong: How a Cute Character Became Big Business
      Chiikawa in Hong Kong: How a Cute Character Became Big Business

      3 minute read

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      24 Jul 2025

      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?
      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?

      2 minute read

      Sophie Li

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      05 Dec 2024

      Latest Articles & Insights

      How to Navigate Absolute Grounds for Refusal in China

      6 minute read

      Melvin Mei

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      08 Jan 2026

      New UAE Consulate Legalisation Format - What You Need to Know

      4 minute read

      Mona Saleh

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      08 Jan 2026

      Thailand Updates Trade Mark Goods And Services Classifications

      2 minute read

      Terapat Laopatarakasem, Norasak Sinhaseni

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      06 Jan 2026

      印度尼西亚：音乐会版税责任明确为主办方，而非表演者

      1 minute read

      Lukman Hakim Basir

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      22 Dec 2025

      科威特：授权委托书五年有效期新规及其他关键变更

      1 minute read

      Mona Saleh

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      22 Dec 2025

      东南亚商业秘密保护：综合指南

      4 minute read

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      22 Dec 2025

      Indonesian Patent Working Requirements
      Clarification on Article 20A

      1 minute read

      Arifia Fajra

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      16 Dec 2025

      ICANN’s 2026 Application Window for New gTLDs and .Brand Domains
      What trade mark owners need to know

      1 minute read

      Jennifer Rönnerhed

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      10 Dec 2025

      News & Cases from China: October 2025

      9 minute read

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      08 Dec 2025

      Lusheng wins Landmark IP Case in China Protecting Kiwifruit Grower Zespri

      1 minute read

      Sharon Qiao

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      28 Nov 2025

      China IP Strategy: Focus on Merchandising Rights or Well-known TM Recognition?

      8 minute read

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      25 Nov 2025

      New Five-Year Validity for Powers of Attorney in Kuwait, and other key changes

      8 minute read

      Mona Saleh

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      21 Nov 2025