Biography
Rachel is a Principal and Global Head of Trade Marks & Brands.
Rachel advises on a broad range of trade mark, design and domain name issues across multiple jurisdictions. Her practice encompasses multi-jurisdictional brand clearance, protection, portfolio management, and marketplace enforcement, with particular expertise in proceedings before trade mark authorities and administrative court litigation across Mainland China and South-East Asia. She provides strategic advice on trade mark portfolio creation and management, localising foreign brands, registering non-traditional trade marks, obtaining well-known trade mark recognition and combating bad faith trade mark applications. She also supports brand owners on advertising and media related issues to ensure their communication with consumers complies with local laws and regulations as well as cultural sensitivities. By leveraging data and analytics, Rachel assists brand owners align their trade mark activities with broader business objectives, strengthening and enhancing brand value.
Since 2018, Rachel has served as a WIPO Domain Name Panelist for domain name dispute resolution. In 2023, she began serving as a panelist on the HKIAC DNDR Panel and the ADNDRC Panel.
Rachel represents a diverse client base across a broad range of industries, including technology, consumer products, electronics, machinery, pharmaceuticals, food and beverage, travel and leisure, agriculture, entertainment, and fashion. She has provided strategic counsel to leading global companies as well as fast growing brands, including assisting:
- A leading US unicorn with managing their Asia-Pacific trade mark portfolio and related enforcement matters.
- A well-known US tech giant with their South-East Asian trade mark portfolio.
- A prominent Asian tech company, by devising and implementing a global trade mark clearance and filing project, providing portfolio management strategy, as well as advisory services on points of law in countries around the world.
- A popular fashion brand on a consultancy project, by providing insights into their global trade mark filing and enforcement strategy based on infringement data through a multimedia dashboard.
- A rapidly growing Chinese food and beverage company, overcoming significant barriers to market entry and advancing its global expansion strategy.