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Rachel Tan

Principal, Global Head of Trade Marks & Brands

Hong Kong SAR

+852 2302 0832

Biography

Rachel is a Principal and Global Head of Trade Marks & Brands team.

Rachel leads Rouse’s global trade marks & brands team and has handled a wide range of issues relating to trade marks and designs across many jurisdictions.

Her current practice covers multi-jurisdictional brand clearance, protection and registry enforcement, with a focus on trade mark authorities and administrative court litigation in China.  She provides strategic advice on trade mark portfolio creation and management, localising foreign brands, registering non-traditional trade marks, obtaining well-known trade mark recognition and combating bad faith trade mark applications.  She also supports brand owners on advertising and media related issues to ensure their communications with consumers complies with local laws and regulations as well as cultural sensitivities.  By leveraging data and analytics, Rachel assists brand owners in focusing their trade mark activities in ways that build brand equity.

Rachel broad client base spans varied industries including technology, consumer products, electronics, machinery, pharmaceuticals, food and beverage, travel and leisure, agriculture, entertainment, and fashion.  She has been counselling some of the world’s leading technology companies and rapidly growing fashion brands in recent years including assisting:

  • A well-known US tech giant with their China trade mark portfolio as well as advising on related enforcement issues.
  • One of the US’s most recognised unicorn companies, by managing their Greater China and ASEAN trade mark portfolios.
  • A prominent Asian tech company, by devising and implementing a global trade mark clearance and filing project, providing portfolio management strategy, as well as advisory services on certain points of law in countries around the world.
  • A rapidly expanding fashion brand on a consultancy project, by providing insights to their global trade mark filing and enforcement strategy based on infringement data through a multimedia dashboard.

Qualifications

  • Admitted to the Roll of Solicitors in England and Wales

  • Advocate and Solicitor, Supreme Court, Republic of Singapore

  • LLB (Hons), National University of Singapore

Memberships

  • International Trademark Association (Committee Member)
  • HKIAC Domain Name Dispute Resolution Panel

Awards

  • Legal 500, 2024: Leading Partner
  • WIPR Leader 2024
  • WTR 1000, 2023-2024: Ranked Silver in Prosecution and Strategy
  • Who’s Who Legal, 2024: Thought Leader – Mainland China & Hong Kong – Trademarks
  • Chambers & Partners, 2024: Ranked Band 2 – Intellectual Property (International Firms)
  • Who’s Who Legal, 2023: Global Elite Thought Leader – Trademark
  • Who’s Who Legal, 2022: Recommended/Leading Practitioner – Mainland China & Hong Kong - Trademarks
  • MIP IP Stars, 2022-2024: Trade Mark Star
  • Who's Who Legal, 2021: Thought Leader – Mainland China & Hong Kong - Trademarks
  • Who's Who Legal, 2021: Global Leader – Recommended - Trademarks
  • Who's Who Legal, 2021: National Leader - Recommended - Mainland & Hong Kong - Trademarks
  • WTR 1000, 2021: Leading Individual - Leading Individual
  • World IP Review (WIPR) Leaders, 2016 - 2017, 2021: IP Leader for China Trade Marks
  • Who’s Who Legal, 2012 – 2024: Recommended/Leading Practitioner – Trademark
  • Who's Who Legal, 2020: Thought Leaders - Hong Kong
  • Managing Intellectual Property, 2016 - 2018 and 2020: Trade Mark IP Star
  • Chambers & Partners Asia, 2016 – 2018: Notable Practitioner
  • Managing Intellectual Property's Top 250 Women in IP, 2016 - 2018
  • WTR 1000, 2011 – 2017: Leading Global Trade Mark Practitioners
  • Women in Business Law 2015 and 2017
  • WTR 1000, 2014 – 2016: Ranked Silver
  • WTR 1000, 2014: Foreign Individual