Zoe Liu is a legal consultant, based in Guangzhou.

Possessing over 20 years of experience in the field of intellectual property, with expertise in customs IP protection and trademark enforcement, Zoe is a powerful legal asset. Zoe is highly experienced in providing end-to-end legal services covering customs border protection strategies, infringement goods monitoring, seizures, and post-seizure handling.

Zoe has long served well-known domestic and international clients across industries such as fast-moving consumer goods, fashion, luxury, entertainment, technology, and pharmaceuticals. Having unrivaled acumen in Chinese customs practices, Zoe has delivered numerous specialized training sessions on IP protection to customs officials, giving her a unique edge in bridging client advisory services with customs enforcement.

Zoe has also achieved acclaim in the field of customs IP protection, with several of her cases recognized as exemplary, including “Model Cases of IP Protection” selected by China Customs.

As a core team member, Zoe has handled cases involving:

• Represented a leading international food company in assisting Xiamen Customs with a series of counterfeit condiment cases -- Model Cases of IP Protection by China Customs in 2024

• M. in Civil and Commercial Law, Sun Yat-sen University, China
• A. in English, The Civil Aviation University of China, China
• Qualified PRC Lawyer

• Reading and running

• Brand Protection/Anti-Counterfeiting, Anti-Piracy and Enforcement