Biography
Laura Zhao is a Senior Trademark Attorney, based in Shanghai.
Laura has over 15 years’ experience in the trademark field, with extensive experience in advising on and executing integrated brand protection strategies. She has advised leading domestic and international clients in sectors such as industrial machinery, pharmaceutical manufacturing, fashion and apparel, electronics, and personal care, delivering tailored trademark strategies based on each industry’s characteristics and business needs.
Laura is well-versed in end-to-end trademark services, including trademark clearance, risk assessment, filing, assignment, recordals, oppositions, cancellations, invalidation, as well as various types of reviews, counterarguments, and evidence submissions. She also combines trademark services with other areas of IP protection to provide clients with one-stop, comprehensive solutions.
Laura possesses deep experience in trademark matters across multiple jurisdictions. She regularly advises multinational companies on brand protection and trademark enforcement in China, while supporting the expansion and optimisation of their trademark portfolios worldwide.
Laura has received numerous accolades, including recognition as a “Gold Medal Trademark Practitioner” and inclusion in the “Trademark Expert Directory” by the China Trademark Association, as well as the “Mondaq Thought Leadership” Award.