Biography
Isabel Liang is a leading consultant, based in Guangzhou.
More than 10 years’ experience in online intellectual property enforcement, with a particular focus on infringement monitoring and enforcement strategies on e-commerce platforms, makes Isabel a prominent consultant in the digital arena. Isabel is well-versed in the online environments of China and Southeast Asia, adept at building multidimensional brand protection systems, and has notable expertise in designing cross-border enforcement strategies.
Isabel’s clients span industries such as fast-moving consumer goods (FMCGs), luxury, technology, pharmaceuticals, and emerging consumer brands. Isabel is a leader who manages more than 100 online enforcement projects each year, serving both internationally renowned enterprises and fast-growing emerging brands.
In the field of e-commerce enforcement, Isabel has achieved remarkable results, successfully expanding the scope of enforcement from Greater China to Southeast Asia. She is also skilled at converting online leads into effective offline enforcement actions, significantly enhancing brand protection outcomes.