If your business uses AI in marketing, customer service or content creation, the EU AI Act is already relevant to you. Its Article 50 transparency rules have applied since 2 August 2026, reaching beyond technology companies to businesses and individuals using AI professionally in the EU.
The obligations depend on your role. Businesses using third-party tools are typically ‘deployers’; those developing or commissioning systems under their own name may also be ‘providers’, with additional responsibilities. Purely personal, non-professional use is excluded.
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