Biography
Susan Fan is a Senior Trademark Attorney, based in Shanghai.
Susan has over 20 years of professional experience in the trademark field. She previously worked at the Shanghai Trademark Service Centre under the Shanghai Administration for Industry and Commerce, which gave her both deep insight into China’s trademark administrative system and a solid background in both regulatory and legal practice. She has long assisted multinational companies in sectors such as automotives, toys and entertainment, retail, media, and sporting goods, helping numerous global brands establish comprehensive trademark protection systems in the Chinese market.
Susan specializes in end-to-end trademark services and is particularly experienced in handling challenging filings, contentious proceedings, and strategic dispute resolution. She leverages her understanding of China’s legal landscape and global commercial trends to craft tailored and forward-thinking brand protection solutions.
Susan has received many recognitions within the industry, including being listed in ‘Trademark Expert Directory’ and ‘Gold Medal Trademark Practitioner’ by the China Trademark Association.