Biography
Phoebe Wu is a consultant, based in Guangzhou.
Phoebe has been deeply engaged in online intellectual property (IP) enforcement for nearly a decade, specializing in IP protection on e-commerce platforms and social media. With in-depth knowledge of rules and operations, Phoebe excels in providing end-to-end services for clients, including online infringement monitoring, takedown actions, and the development of enforcement strategies.
Her clients include well-known domestic and international brands in industries such as toys, fashion, entertainment, luxury goods, and fast-moving consumer products. By conducting regular visits to e-commerce platforms and fostering close collaboration, Phoebe has tailored high-return online enforcement solutions for numerous consumer brands, effectively helping them boost official sales and strengthen market competitiveness.
Phoebe has an outstanding track record in e-commerce IP enforcement, having successfully designed and executed online enforcement programs for many overseas listed companies, carried out large-scale infringement clean-up campaigns across platforms, and partnered with major platforms to conduct targeted test purchase projects.