Fisher Zhang is a Senior Trademark Attorney, based in Guangzhou.

Fisher has approximately 15 years of practical experience in brand strategy and trademark protection. He specializes in end-to-end trademark prosecution services, including clearance searches, registration, assignment and change recordals, oppositions, cancellations, invalidation actions, and various types of review proceedings. He also has extensive experience in trademark portfolio management, copyright, geographical indications, recognition of well-known trademarks, trademark acquisitions, and IP advisory services.

Fisher has advised clients across a wide range of industries, with leading multinational companies and emerging brands in the pharmaceutical and consumer goods sectors being his main focus. With deep insight into China’s trademark examination practices and judicial protection, he offers strategic and practical legal advice to help clients navigate complex disputes. One of his cases was selected as a ‘Model Cases of Trademark Review and Adjudication’ by the China National Intellectual Property Administration (CNIPA).

Fisher has received extensive recognition within the industry, including ‘Excellent Tier of Trademark Expert Directory’ and ‘Gold Medal Trademark Practitioner’ awarded by the China Trademark Association.