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Diana Margaret Lauron

Trade Marks & Brands Manager at Baranda & Associates (a member of the Rouse Network)

Manila

+63 2 8 4031686

Biography

Diana is a Trade Marks & Brands Manager at Baranda & Associates, a member of the Rouse Network.

A practicing lawyer in the Philippines since 2014, Diana is a key member of the firm’s Trademarks and Brands Team. She consistently provides clients with sound and practical advice, successfully overcomes complex registrability objections, wins challenging opposition and cancellation cases, and negotiates favorable outcomes with other parties.

Throughout her career, Diana has handled complex legal matters for multinational clients across a broad range of industries, including technology, pharmaceuticals, food and beverage, consumer products, and fashion.

Her expertise includes strategic trademark prosecution, advising on legal risks and enforcement strategies, representing clients in opposition and cancellation proceedings, and guiding them through negotiations to achieve efficient and effective resolutions.

With the recent promulgation of rules on Geographical Indications and Well-Known Marks in the Philippines, Diana also plays a key role in advising clients and securing registrations under these new frameworks.

Representative Cases

Diana has been advising and representing multinational and global companies in a wide range of trademark matters, including the following:

  • A prominent multinational consumer goods company – Obtained favorable decisions in various oppositions against similar trademarks, achieved amicable resolutions in oppositions filed against its trademarks, secured voluntary withdrawals from third-party applicants, conducted clearance searches, and advised on infringement risks and strategies to mitigate them.

  • A premier company in the retail industry – Secured favorable decisions in oppositions against similar trademarks, successfully reached out to third parties to cease and desist from using its registered marks, conducted clearance searches, and managed its trademark portfolio in the Philippines.

  • A global media and events company – Obtained a favorable decision in a cancellation case against a third party that had copied its trademark.

  • A well-known multinational health technology company – Filed trademark oppositions against similar trademark applications and negotiated a Compromise Agreement with the opposing party.

  • A leading multinational technology company – Filed a trademark opposition against a similar mark, conducted clearance searches, and provided strategic advice on infringement risks and mitigation measures.

  • A popular multinational manufacturer of human and pet food – Secured favorable decisions in oppositions against similar trademarks, conducted clearance searches, advised on infringement risks and mitigation strategies, and managed its trademark portfolio in the Philippines.

Qualifications

  • Admitted to the Bar, Philippines

  • University of the Philippines, Juris Doctor, 2012

  • Ateneo de Manila University, Bachelor of Communication, 2007

Memberships

  • Integrated Bar of the Philippines

Awards

  • WTR 1000: Bronze - Prosecution and Strategy (2024-2025)

Personal Interest

  • Travelling and Interior Design